Giving back to the community locally and globally is something our leadership feels very strongly about. Del Sol continues to donate over half-million dollars worth of product to charities and impoverished countries each year. These donations bring sunshine and joy to countless individuals throughout the world, and that's something we can all smile about.

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Del Sol Leadership

Del Sol St. Maarten. See all Del Sol locations >

Early Beginnings...

Jeff Pedersen

President and CEO

Jeff has been CEO and President of Del Sol, L.C. since 2003 and has worked in various capacities for the company since 2000; including Intern, Store Manager, Director of Sales, and VP of Sales and Marketing. Prior to joining Del Sol, he spent several years working, serving and studying abroad in Costa Rica and Hawaii. From 2000 to 2001, Jeff and his wife, Heather, became Del Sol's first interns. They went to one of Del Sol's first stores on the French-Dutch island of St. Maarten in the Eastern Caribbean. While living in a cockroach-infested, studio apartment on the French side of the island, they commuted to the store each day, where they realized the importance of giving a proper product demonstration to every customer who enters Del Sol's doors.

Already during Jeff's relatively short tenure at Del Sol, he has taken the company to become the largest color-change retailer in the world and the largest clothing retailer in the Caribbean. In 2001, he developed Del Sol's Internship Program, which recruits and trains interns and managers to ensure that every customer receives a true Del Sol Experience. Since then, Del Sol has staffed its stores with more than 500 interns from universities and businesses throughout the Western United States. Today, there are more than 100 Del Sol stores worldwide, including company-owned stores in the U.S., Mexico, Puerto Rico, St. Thomas, Barbados, St. Lucia, and Alaska and independent stores in Europe, Canada, Hawaii, Mexico, and the Caribbean. Del Sol stores have also become one of the most highly promoted stores onboard the world's major cruise lines; including, Royal Caribbean, Carnival, Princess, Celebrity, Disney and Norwegian Cruise Lines. In 2008, Jeff founded a new parent company, Pedersen Worldwide, to house its newly created brands and companies, Sol Kids and Cariloha, along with Del Sol. During this time frame, Jeff became the company's majority share holder and helped expand the company from 8 stores and 80 employees in 2001 to 110 stores and 830 employees worldwide and growing.

Del Sol and Jeff Pedersen are proud to be recognized in their industry. In 2006 and 2007, Jeff and Del Sol were named one of Utah's 40 under 40 Business Leaders by Utah Business Magazine and Chain Store Age, and the Western Region Winner in Retail for the Ernst & Young Entrepreneur of the Year. In 2008, he and Del Sol were recognized as one of Utah's Top 100 Businesses and National Finalists in Retail for the Ernst & Young Entrepreneur of the Year. Jeff graduated with his MBA from Pepperdine University and Summa Cum Laude from Westminster with his undergraduate degrees in business finance, economics and Spanish.

Today and in the future, Del Sol's leadership is committed to growing the top line of the business far greater than anyone had ever imagined before, flooding all international markets in cruise ship ports, airport terminals and five-star resorts. This unprecedented growth and expansion will continue to propel Del Sol to the upper echelon of the retail-experience economy.

Brent L. Rowser

Chief Financial Officer

Since 1998, Brent has transformed and overseen Del Sol's finance, accounting and operations, including manufacturing and distribution, store operations, information systems and technology. As architect of Del Sol's proprietary manufacturing automation system, he has seamlessly integrated Del Sol's supply chain from customer to manufacturer throughout the world.

He and his team have also worked with Microsoft as a premier beta site for the proprietary creation of data resources highly praised and integrated by Microsoft. He also coordinated the development and implementation of retail, point-of-sale systems throughout the Del Sol store network, providing the company with immediate access to transaction-level detail in all stores.

Brent graduated with his MBA from Brigham Young University and BS in accounting from Utah State University. He has worked as CFO, CTO and Controller for various companies, ranging from start-ups to corporations worth $500 million in annual sales.

Aaron Hobson

Executive Vice President of Marketing

Since February 2002, Aaron has worked in various capacities for the company. He and his wife, Melissa, were two of our first interns and executive managers in Del Sol stores in Grand Cayman, Aruba, Ketchikan and Orlando. In addition to managing cruise and U.S. marketing, Aaron oversees merchandising, store design, product, art, e-commerce and graphic design. Every store location where Aaron has worked saw immediate improvement in all areas of operation, including 30% increases in sales. Aaron has received praise and endorsement from dozens of store owners, managers, executives and cruise partners worldwide. After a two-year period in the stores working on all facets of frontline operations, he was immediately hired to our corporate team, overseeing promotions and advertising, particularly helping to launch and train our U.S. stores on our hotel-tote promotion. His efforts are still being felt today.

Anything Aaron touches always bares his signature of quality and professionalism. Following his U.S. marketing efforts, Aaron was quickly promoted to oversee all our cruise marketing promotions, graphic design, Web sites and advertising. Aaron's reputation for incredible results are evident in all these areas within our business. Aaron has significantly boosted companywide sales transactions and purchase-price averages by his quarterbacking hundreds of marketing and branding campaigns, along with dozens of product and promotion launches every year. He has acquired a deep level of respect from his peers, coworkers and business associates all over the world.

Aaron graduated with a BS in international business from Brigham Young University with minors in Japanese. He's also an accomplished speaker, presenter, trainer and entrepreneur for Del Sol and its sister brands throughout the world.

Contact Us

Del Sol Headquarters
280 W 10200 S
Sandy, UT 84070

800.884.5815
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